Wine research says trophy-hunting wine snobs have great palate for tasting $$

rockyal.jpgtBoW webmeister Dr. D posts these thoughts on a recent research publication that has received a bit of press. Several reviews follow that further investigate these findings.
“Perceived added value” is a term used in marketing that describes how a consumer might look at oh, say a bottle of shampoo with two free ounces for the same price as the smaller sized bottle. (more…)