Malibu Wine Country…no more jokes

schtrPNsign.jpg“You have to significantly exceed expectations” said the Malibu winemaker without showing the slightest sign he was jumping verticals; going from the world of C-level business consulting to the world of wine in all its perplexing wierdness.
“Every year we will eliminate error.” For example? He planted his vines with the guidance of a very capable viticulturist. When the grapes came in at alcohol levels he considered too high he realized he needed a combination viticulturist-slash-enologist. Now he is working with someone who fits that job description. (more…)