Most Wine is Bad. It’s True.

New World rack of bottles

New World rack of bottles in your nearest supermarket

The simplest truths are often the most obvious. At a recent tasting one of the Young ‘Uns asked how can she identify the best wine at Trader Joes. Young Un tasters such as PT8Y live on a budget and prefer to limit wine purchases to $10. Boom! The obvious truth was revealed. Buying decent wine at TJs requires knowledge that draws on several data sets. The easiest answer, it turned out, was – when in TJs – look for a Spanish or Italian label in the target price range. Avoid popular domestic labels. “You mean like Cupcake” she replied proving she already was onto the obvious truth. (more…)